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POIfriend Business Solutions
'Driving more customers to YOU more often'

Download our GPS POI Strategy Document Here

Download our ROI Spreadsheet Tool

 

GPS SERVICES AND SOCIAL NETWORKS

GPS navigation services and Web 2.0 social networks are experiencing explosive growth - well on the way to becoming a ubiquitous part of our everyday lives – and YOUR customers are driving this!

POIfriend combines these two powerful technologies so you won't be left behind - driving new and existing customers your way, more often, increasing customer satisfaction and delivering targeted marketing effectiveness.

 

MARKET TRENDS & OPPORTUNITY

With worldwide sales of GPS enabled devices expected to grow from 50 million units sold in 2007 to 500 million by 2015, can you afford not to be marketing to customers on this intimate channel?

Your opportunity is to gain competitive advantage by being first in your category or region to take advantage of a new channel where customers have already expressed interest or intent to engage with your brand – after all, they’ve downloaded your locations into their GPS device.

 

THE VALUE TO YOUR BRAND

Using POIfriend’s services, brands have an incredible opportunity to connect with a highly engaged and dramatically expanding consumer group.

Imagine your brand appearing like a ‘virtual billboard’ on the GPS device of your customers as they drive toward one of your store locations – driving more traffic to your locations, more often.

Imagine being able to push geo targeted adverts and messages to your customers (web and mobile only) based on their current or specified location, again driving more traffic to your locations, more often.

At a minimum, you can easily provide your locations (point-of-interest or POI) to your consumers who will appreciate the fact that you offer them a service that saves them time, is easy to use and enables them to find you faster. Beyond being appreciative, consumers are increasingly expecting this.

With more comprehensive programs, you can use 'POWERED by POIfriend' technology to develop custom applications that will drive differentiation, utility and even more marketing effectiveness.

 

POIfriend solutions benefit your organization on three levels:

HOW DOES IT WORK?

POIfriend enables your locations for download to GPS devices in the following ways.

First, we provide you with a “download to GPS” ‘icon’ on the ‘store locator’ or ‘locations’ page of your website. This facility provides a branded experience for your customer to download your locations to their GPS device. Typically, anywhere from 15-80% of web site traffic goes through the ‘store locator’ module of a web site, so this functionality is an excellent way of ensuring your most engaged customers can easily take advantage of this useful service.

Second, we can create an ‘Official’ POI group on POIfriend so you can make your locations available for download to the POIfriend community. Adding an 'Official' designation to your POI Group will ensure that you can 'quality control' location data that consumers will trust.

Third, moving up the pyramid, POIfriend can help become a valuable portion of your 'New Media' mix with powerful multi-channel capabilities. Beyond traditional marketing efforts, you can connect with existing and new consumers in brand new ways - even in a 1 to 1 environment where their privacy is strictly maintained. You'll gain powerful insights in the process as you benefit from POIfriend's leading-edge social networking capabilities.

Finally at the top, we have the 'POWERED by POIfriend' custom solutions where we will customize the POIfriend technology and user interface to reflect your brand and intentions.

 

WHY POIFRIEND?

FOR BRANDS:

• provides custom personalized POI content – something never pre-loaded on any navigation device
• available for almost everyone - regardless of the format or device
• powerful tools available to efficiently update the accuracy of your locations
• your location updates are available instantly to consumers
• no technical resource or knowledge necessary to create branded POI groups
• simple for organizations to participate – with the ability to control messaging
• connect and dialog with current and potential customers - at the macro and/or micro level
• users who download your locations are likely your best customers
• your GPS coordinates are becoming as important as a phone number or e-mail address
• permission based one-to-one messaging and advertising makes for effective ROI

FOR CONSUMERS:

• makes it easy for consumers to find your 'official' locations - also gives them a good reason to come back more often
• anyone can participate and advanced technical skills are not required
• powerful user-generated content tools create better, more relevant datasets and a superior user experience
• locations can be shared with friends or shared with the world
• consumers use POI content for functional and lifestyle situations - make sure your brands are available whatever the reason!

 

Interested? Please and we'll ensure that you are ahead of the curve ...and your competition!